{"title":"Home page","description":null,"products":[{"product_id":"le-tee-shirt-alcoolique","title":"The \"ALCOOLIQUE\" T-shirt","description":"\u003ch2\u003e\u003cspan\u003eThe very first Drôle d’époque piece.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is where \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDrôle d’époque\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e began.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI wanted to create a quality T-shirt with a slightly cheeky embroidery—the kind of detail that makes you smile when you notice it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor the first design, subtlety was never really the plan: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eALCOOLIQUE\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA deliberately offbeat embroidery that sums up the spirit I want for the brand: quality clothing that does not take itself too seriously.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA true heavyweight T-shirt.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor this first design, I did not want to start with a basic T-shirt chosen only for its price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI chose a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMade in USA 🇺🇸\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e base in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e280 GSM heavyweight 100% cotton\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with a dense knit that gives the T-shirt genuine structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe fabric is also \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epre-washed to reduce shrinkage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e after the first washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI deliberately chose American manufacturing over a standard blank mass-produced in Vietnam or Bangladesh. The idea is simple: start with a great garment before adding my embroidery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAn oversized, boxy fit.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe fit is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoversized and boxy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with a wide body, dropped shoulders and a slightly shorter length than a classic oversized T-shirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e280 GSM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e fabric brings weight and structure. The T-shirt drapes cleanly, does not cling to the body and holds its shape better.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eALCOOLIQUE.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is, of course, the centrepiece of the first design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecustom-made embroidery\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with real texture and depth, rather than a simple print placed on the fabric.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI wanted something slightly absurd, unapologetic and instantly recognisable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA beautiful T-shirt. Beautiful embroidery. And \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eALCOOLIQUE\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e written across it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat sums up the beginning of Drôle d’époque rather well.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAt a glance\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eFirst Drôle d’époque design\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eMade in USA 🇺🇸\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e280 GSM heavyweight\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e100% cotton\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDense, structured knit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-washed fabric to reduce shrinkage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eOversized boxy\u003c\/strong\u003e fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDropped shoulders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom-made \u003cstrong\u003eALCOOLIQUE\u003c\/strong\u003e embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in \u003cstrong\u003eecru, black and white\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSizes \u003cstrong\u003eXS to XL\u003c\/strong\u003e; other sizes available on request\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePre-order\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e€39.20 instead of €49 until 11 September 2026.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShipping from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e30 September 2026\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe first piece of a drôle d’époque.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Drôle D'époque","offers":[{"title":"M \/ Blanc","offer_id":54231689232722,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Noir","offer_id":54231702143314,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Blanc","offer_id":54231689265490,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Noir","offer_id":54231702208850,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Blanc","offer_id":54231689298258,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Noir","offer_id":54231702274386,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Blanc","offer_id":54231689331026,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Noir","offer_id":54231702339922,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Écru","offer_id":54278229229906,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Écru","offer_id":54278229262674,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Écru","offer_id":54278229295442,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Écru","offer_id":54278229328210,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1099\/1691\/4002\/files\/tshirt-alcoolique-blanc-harmonise.jpg?v=1786896070"},{"product_id":"le-tee-shirt-drole-depoque","title":"The \"Drôle d’époque\" T-shirt","description":"\u003ch2\u003e\u003cspan\u003eA true heavyweight T-shirt.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI wanted a T-shirt with real structure, not a thin garment chosen simply because it was the cheapest option.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSo I chose a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMade in USA T-shirt\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e280 GSM heavyweight 100% cotton\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with a dense, structured knit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI deliberately chose \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAmerican manufacturing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e instead of a standard blank mass-produced in Vietnam or Bangladesh. This choice matters to me: I would rather offer fewer pieces while starting with a garment I genuinely want to wear and embroider.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe fabric is also \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epre-washed to reduce shrinkage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e after the first washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe fit\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI chose an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoversized, boxy fit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: wide through the body, with dropped shoulders and a slightly shorter length than a traditional oversized T-shirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e280 GSM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the fabric has enough weight to drape cleanly. It does not cling to the body and keeps a more structured silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe embroidery\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is a major part of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDrôle d’époque\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery design is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecustom embroidered\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. I chose embroidery rather than a simple print for its depth, texture and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAbove all, I wanted the artwork to feel like a true part of the garment, with clean, carefully crafted embroidery that stands out without taking over the whole piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAt a glance\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eMade in USA 🇺🇸\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e280 GSM heavyweight\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e100% cotton\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDense, structured knit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-washed fabric to reduce shrinkage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eOversized boxy\u003c\/strong\u003e fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDropped shoulders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom-made embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in \u003cstrong\u003eecru, black and white\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSizes \u003cstrong\u003eXS to XL\u003c\/strong\u003e; other sizes available on request\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePre-order\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e€39.20 instead of €49 until 11 September 2026.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShipping from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e30 September 2026\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat comes next?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI am already working on the next release: a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e350 GSM heavyweight hoodie\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eI will reveal more very soon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDrôle d’époque.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Drôle D'époque","offers":[{"title":"M \/ Blanc","offer_id":54399132434770,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Noir","offer_id":54399132467538,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Blanc","offer_id":54399132500306,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Noir","offer_id":54399132533074,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Blanc","offer_id":54399132565842,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Noir","offer_id":54399132598610,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Blanc","offer_id":54399132631378,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Noir","offer_id":54399132664146,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Écru","offer_id":54399132696914,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Écru","offer_id":54399132729682,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Écru","offer_id":54399132762450,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Écru","offer_id":54399132795218,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1099\/1691\/4002\/files\/T-shirtblancbrodeDroleD_epoque.png?v=1787733269"},{"product_id":"le-tee-shirt-matcha","title":"The \"MATCHA\" T-shirt","description":"\u003ch2\u003eThe MATCHA T-shirt, Drôle d’époque style.\u003c\/h2\u003e\u003cp\u003eI wanted embroidery that felt lighter visually, yet still had enough character to be noticed. MATCHA grew from that idea: a simple word, slightly unexpected on a T-shirt, cleanly embroidered onto a heavyweight base.\u003c\/p\u003e\u003cp\u003eThe result is easy to wear, with the small offbeat detail that defines Drôle d’époque.\u003c\/p\u003e\u003ch3\u003e280 GSM heavyweight, Made in USA\u003c\/h3\u003e\u003cp\u003eI chose a \u003cstrong\u003eMade in USA\u003c\/strong\u003e base in \u003cstrong\u003e280 GSM heavyweight 100% cotton\u003c\/strong\u003e. The dense knit gives the T-shirt real structure and a cleaner drape than a classic lightweight style.\u003c\/p\u003e\u003cp\u003eThe fabric is \u003cstrong\u003epre-washed to reduce shrinkage\u003c\/strong\u003e after the first washes.\u003c\/p\u003e\u003ch3\u003eOversized, boxy fit\u003c\/h3\u003e\u003cp\u003eThe fit is roomy through the body, with dropped shoulders and a slightly shorter length than a traditional oversized T-shirt. At 280 GSM, the garment keeps its shape without clinging to the body.\u003c\/p\u003e\u003ch3\u003eCustom MATCHA embroidery\u003c\/h3\u003e\u003cp\u003eThe MATCHA artwork is \u003cstrong\u003ecustom embroidered\u003c\/strong\u003e for depth and texture. I favour embroidery over a simple print because it truly becomes part of the garment and lasts better over time.\u003c\/p\u003e\u003ch3\u003eAt a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMade in USA\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e280 GSM heavyweight\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e100% cotton\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eOversized, boxy fit\u003c\/li\u003e\n\u003cli\u003eDropped shoulders\u003c\/li\u003e\n\u003cli\u003ePre-washed fabric\u003c\/li\u003e\n\u003cli\u003eCustom MATCHA embroidery\u003c\/li\u003e\n\u003cli\u003eAvailable in white, black and ecru\u003c\/li\u003e\n\u003cli\u003eSizes XS to XL; other sizes available on request\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePre-order\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e€39.20 instead of €49 until 11 September 2026.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eShipping from \u003cstrong\u003e30 September 2026\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMATCHA. 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